Building Automated User Journeys with Braze.
The PLL Shop & The PLL App
Lifecycle Marketing | Automated Marketing​
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OVERVIEW
The Premier Lacrosse League (PLL) Shop is the online storefront for all PLL merchandise: jerseys, clothing, hats, and PLL trading cards.
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The PLL App provides scores, stats, and highlights to 250K+ users.
MY ROLE
As the PLL's Senior Product Marketing Manager I developed the league's automated marketing strategy.
I used behavioral data to build the PLL's 3-tier marketing funnel. After ranking key user actions within these three tiers, I created automated user journeys designed drive users further down the marketing funnel: Increasing app engagement and shop revenue.
Observed 290% (38K) increase in monthly average app users and doubled session duration.
Increased sent messages by 86% while improving click-through-rate from 4.5% to 9.9%.
Developed behavior-triggered messaging campaigns that generated $1.8M in revenue.
AUTOMATED JOURNEYS
Journeys created with Shopify, One Signal, and Braze Canvas, leveraging a variety of channels including: SMS, IOS/Android Push Notifications, Email, In-App Messages, and Braze Content Cards.
Message personalization done with Liquid, Braze Catalogs, and API-triggered attributes.
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PLL Shop Customer Journeys
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Abandoned Cart Messaging
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Post Purchase Journey
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High-Volume Customer Engagement
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Rewards Member Monthly Discounts
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Rewards Member Offer Journey
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Flash Sale Journeys
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New Customer Retention
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Win-Back Journeys
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PLL App User Journeys
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New User Onboarding
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Feature Onboarding
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Gamification Weekly Achievement Journey
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Gamification Daily Streak Reminder Messages
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Tune-in Campaign Journeys
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Rewards Member Reminders and Offer Messaging
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In-App Chat Mentions and Replies Journeys
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Weekly Fantasy Competition Updates and Engagement Journeys
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Post Ticket Purchase and Upsell Journey
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In-Venue Attendee Journeys
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