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Bringing 100K+ fans to the PLL App.
THE PREMIER LACROSSE LEAGUE APP
Product Marketing | GTM Strategy ​
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OVERVIEW
The Premier Lacrosse League (PLL) unveiled its mobile app in 2022. The PLL App offers fans highlights, stats, and a variety of free-to-play challenges including Weekly Fantasy, Pick'em, and Game Predictor.
MY ROLE
As the PLL's Senior Product Marketing Manager I developed the growth marketing strategy for the PLL App. I directed all feature launches, managing a cross-functional team of 12 to execute all GTM campaigns.
Increased user base by 163% (109K new downloads) in one year. Observed 290% (38K) increase in monthly average users.
ASK ME ABOUT MY WORK!
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